• Creates a hydro-dynamic position to allow the swimmer to move efficiently through the water with the least amount of resistance. This is particularly true in freestyle and backstroke, as well as the extension phase in breaststroke.
• Allows the body to roll naturally through freestyle and backstroke.
• This position helps the water provide a natural lift to the hips so the swimmer doesn’t need to exhaust themselves keeping their body in line at the surface.
• Reference photo of Australian Olympian Cameron McEvoy, note how his eyes are down and hips are high for a seemingly effortless stroke.

Vendor/Exhibitor Checklist

• Here are some tips in helping you set up your vendor/exhibitor booth.
• Provide something to attract your prospects to your table
• • Visual-Video loop of product – could be on a propped up iPad or a flat screen tv or large computer monitor
  • Tactile-product itself
• Colourful banner to display behind booth/table
• Brochures
• Business cards
• Something to giveaway (candy, pens, gift package etc..)
• Promotional deal (discount if order placed during the conference)
• A positive and welcoming attitude. Greet everyone with a smile
• If you are given an attendees list, send an email to them prior to the conference introducing your product and encourage them to visit your booth during the conference
• Don’t be offended if people don’t stop by your booth, it might not be the product they are looking for at that given time